Discover the Science and Soul Behind Auric
Modern life constantly pulls us between different emotional states.
We need focus for work, calm during stress, energy when motivation fades, and restorative sleep to recover. Yet most wellness tools rely on conscious effort, creating one more thing to manage in an already busy world.
Auric was created to make wellbeing more intuitive.
By combining the science of scent with artificial intelligence and connected technology, we are building a future where mood support becomes as seamless as adjusting lighting, playing music, or setting the temperature.
Our mission is simple: To help people feel better, more often, through the intelligent use of scent.
We envision a future where scent is no longer passive.
Just as technology has transformed how we communicate, navigate, and consume information, Auric is transforming how people interact with scent.
Our vision is to create the world's leading Scent Intelligence platform, enabling devices, homes, workplaces, and hospitality environments to understand, personalise, and optimise human mood through scent.
By combining AI, biometrics, IoT, and olfactory science, we are pioneering a new category where emotional wellbeing becomes measurable, adaptive, and deeply personal.
For thousands of years, scent has influenced emotion, memory, focus, and wellbeing. Yet scent has remained largely unchanged, delivering the same experience to everyone regardless of who they are, how they feel, or what they need.
Auric is changing that.
We are pioneering Scent Intelligence, the science and technology of delivering the right scent, to the right person, at the right time.
By combining biometric insights, behavioural patterns, environmental data, personal preferences, and artificial intelligence, Auric creates scent experiences that continuously adapt to support wellbeing throughout the day.
Scent Intelligence transforms scent from a passive fragrance into an intelligent wellness system designed to support calm, focus, energy, and sleep. It is the foundation of everything we build.
Our research philosophy is grounded in evidence-based practices that explore the relationship between scent, emotion, physiology, and human performance.
We collaborate with leading olfactory scientists, healthcare professionals, wellbeing experts, and technology partners to better understand how scent can positively influence daily life.
From aromatherapy research and mood regulation studies to emerging work in biometrics and environmental wellbeing, our approach is guided by both scientific rigor and real-world application.
Every Auric experience is designed to deliver meaningful outcomes, backed by research and refined through continuous learning.
We believe scent should be as programmable as lighting, music, and temperature. Auric combines advances in artificial intelligence, IoT, mobile computing, biometrics, and olfactory science to create a new generation of personalised wellbeing experiences.
At the centre of this ecosystem is the Auric Aromasphere, our scent-intelligent diffuser that delivers precise, waterless diffusion through a system designed to optimise both performance and user experience.
The Auric app connects seamlessly with your Aromasphere, enabling personalised rituals that adapt to your schedule, wellness goals, smart home ecosystem, and biometric insights.
Over time, Auric learns from your preferences and behaviour, helping create increasingly personalised mood experiences designed specifically for you.
Auric Spaces extends Mood as a Service beyond the home and into the built environment.
Today's buildings intelligently manage lighting, temperature, security, and air quality. We believe tomorrow's environments will also intelligently manage emotional wellbeing.
By combining Scent Intelligence, AI, and our library of mood-enhancing rituals, Auric Spaces enables organisations to create programmable emotional environments that support focus, calm, energy, recovery, and guest experience.
From workplaces and hotels to healthcare, retail, education, and wellness spaces, Auric helps organisations create environments that people don't just see and hear, but genuinely feel.
Because the future of the built environment is not simply smart. It's emotionally intelligent.
Auric is heading to New York Tech Week to open its U.S. Seed round, showcase the Auric Aromasphere, and appear as one of 10 companies featured at Happy Wellness Group Demo Day II on June 4.
Read moreAuric Therapeutic Essential Oils are now included on the Australian Register of Therapeutic Goods (ARTG) as AUST L listed medicines, reinforcing our commitment to regulated botanical formulations and precision scent delivery.
Read moreWhen Australia's largest telco set out to reimagine the emotional quality of its retail experience, Telstra didn't just explore scent — they explored mood design. This began a four-month collaboration with Auric that pressure-tested every part of our Mood-as-a-Service platform.
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Embrace the future of wellbeing by securing your Auric Aromasphere today.